I built a life that works. This is where I show you how.
Exploring Basic Principles of Design Part 2: Unlocking the Power of Typography in Brand Design
In the realm of brand design, our exploration moves from the subtle dynamics of color theory to the expressive world of typography. Typography isn't just about selecting fonts; it's about discovering and harnessing the voice that articulates your brand's essence with clarity and charisma.
Exploring Basic Principles of Design Part 1: Painting Your Brand’s Story with Color Theory
In brand storytelling, color does not merely fill space—it communicates, persuades, and even influences decisions. As we embark on the first part of our blog series on the basic principles of design, we delve into the rich language of color theory and how it can paint a compelling narrative for your brand.
Mastering Evergreen Content: Timeless Strategies to Propel Your Brand
Evergreen content, like a wise old tree in a swiftly changing seasonal forest, remains steadfast and valuable, continuing to attract and engage audiences long after its initial publication. How can we ensure that our content not only survives but thrives over time? Let’s explore the enduring strategies that make evergreen content an indispensable asset for any brand looking to make a lasting impact.
For over a decade, I’ve helped other people build. Nonprofits, founder-led companies, online businesses—I’ve scaled strategy, clarified voice, ghostwritten for leaders, and set up backend systems that still hold up. But through all of it, I stayed small. Quiet. Professional. Hidden.
After the fire, that wasn’t an option anymore. I didn’t want to disappear behind someone else’s clarity. I didn’t want to edit myself to stay safe. I didn’t want to keep showing up with only half of who I am. So I started building publicly—for the first time. And I started designing a business that works for me, too.