From Hospitality to Strategy: 20+ Years of Making Things Work
I started my career in hospitality, working my way through nearly every front-of-house role before moving into management and leadership. Those years taught me how to manage people, solve problems, anticipate needs, and create experiences people want to return to.
Over time, I brought that experience into new industries, working with businesses, nonprofits, and entrepreneurs on everything from operations and customer success to communications, marketing, and launching new projects.
Today, I bring more than 20 years of experience to my consulting work, combining practical strategy, creative thinking, and hands-on execution to help people turn their ideas into something that actually works.
Why I Do This Work
I've always been drawn to figuring things out. Whether it's an inefficient process, an ambitious idea, or a project that needs someone to bring all the moving pieces together, I genuinely enjoy finding a way forward.
My career has taken me through hospitality, nonprofits, technology, and creative work, but the common thread has always been people. I love understanding what someone is trying to accomplish, identifying what's getting in their way, and helping them make it happen.
I believe good strategy should be practical, adaptable, and grounded in the realities of the people using it. That's what I bring to every project, whether I'm developing a marketing strategy, improving a customer experience, or helping launch something entirely new.
Why Work With Me?
I bring together strategy, execution, and creative thinking, backed by more than 20 years of experience across hospitality, technology, nonprofits, and business operations.
My work draws on four strengths:
Hospitality Mindset: I understand people, service, and the details that turn an ordinary experience into an exceptional one.
Operational Expertise: I've led teams, improved processes, managed complex projects, and helped organizations operate more effectively.
Creative Strategy: I develop messaging, content, and ideas that help businesses communicate their value and connect with the right audiences.
Customer-Centric Thinking: I know how to build relationships, improve experiences, and create systems that encourage long-term loyalty.
Whether you need someone to solve a specific problem, lead a project, or become an ongoing partner in your business, I bring the experience and flexibility to help you move forward.
A Personal Note
I take my work personally because the people and projects behind it matter to me. I love working with people who care about what they're building, whether that's a business, a creative project, a community initiative, or something they haven't quite figured out how to describe yet.
I approach every collaboration with curiosity, care, and a willingness to get involved. I want to understand your vision, contribute something meaningful, and help you create something you're proud of. If you've got an idea, a challenge, or an opportunity you'd like to explore, I'd love to hear about it.
