I built a life that works. This is where I show you how.
Crafting Your Brand's Visual Identity: A Intro to Logos, Color Palettes, and Brand Guidelines
Whether you're just starting out or refining an existing brand, understanding the intricacies of logos, color palettes, and brand guidelines is crucial. Here's how you can develop these key elements to ensure your brand not only stands out but resonates deeply with your audience.
Carving Your Niche: How to Uncover and Articulate Your Business's Unique Selling Proposition (Free Download!)
In a bustling market flooded with options, your Unique Selling Proposition (USP) is not just a marketing tool—it's the heartbeat of your brand. It defines what makes your business distinct and why customers should choose you over your competitors. For small business owners and entrepreneurs, articulating a clear and compelling USP is crucial in navigating the competitive landscape and forging a deep connection with your target audience.
Exploring Basic Design Principles Part 4: Integrating Key Design Principles to Craft a Cohesive Brand Strategy
As we conclude this series on the fundamental design principles, it's time to interlace the threads of color theory, the voices of typography, and the strategic layout of composition into a seamless vision that forms your comprehensive brand strategy.
Exploring Basic Principles of Design Part 1: Painting Your Brand’s Story with Color Theory
In brand storytelling, color does not merely fill space—it communicates, persuades, and even influences decisions. As we embark on the first part of our blog series on the basic principles of design, we delve into the rich language of color theory and how it can paint a compelling narrative for your brand.
Mastering Evergreen Content: Timeless Strategies to Propel Your Brand
Evergreen content, like a wise old tree in a swiftly changing seasonal forest, remains steadfast and valuable, continuing to attract and engage audiences long after its initial publication. How can we ensure that our content not only survives but thrives over time? Let’s explore the enduring strategies that make evergreen content an indispensable asset for any brand looking to make a lasting impact.
For over a decade, I’ve helped other people build. Nonprofits, founder-led companies, online businesses—I’ve scaled strategy, clarified voice, ghostwritten for leaders, and set up backend systems that still hold up. But through all of it, I stayed small. Quiet. Professional. Hidden.
After the fire, that wasn’t an option anymore. I didn’t want to disappear behind someone else’s clarity. I didn’t want to edit myself to stay safe. I didn’t want to keep showing up with only half of who I am. So I started building publicly—for the first time. And I started designing a business that works for me, too.