I built a life that works. This is where I show you how.
Crafting Your Brand's Visual Identity: A Intro to Logos, Color Palettes, and Brand Guidelines
Whether you're just starting out or refining an existing brand, understanding the intricacies of logos, color palettes, and brand guidelines is crucial. Here's how you can develop these key elements to ensure your brand not only stands out but resonates deeply with your audience.
Exploring Basic Principles of Design Part 3: Orchestrating Visual Harmony with Composition
Now we focus on the art of composition—the strategic orchestration of visual elements to create a compelling visual narrative. Composition in design is akin to conducting an orchestra; each element, whether a line, shape, or color, must be meticulously placed and balanced to create a harmonious and impactful visual symphony.
For over a decade, I’ve helped other people build. Nonprofits, founder-led companies, online businesses—I’ve scaled strategy, clarified voice, ghostwritten for leaders, and set up backend systems that still hold up. But through all of it, I stayed small. Quiet. Professional. Hidden.
After the fire, that wasn’t an option anymore. I didn’t want to disappear behind someone else’s clarity. I didn’t want to edit myself to stay safe. I didn’t want to keep showing up with only half of who I am. So I started building publicly—for the first time. And I started designing a business that works for me, too.