I built a life that works. This is where I show you how.
Exploring Basic Design Principles Part 4: Integrating Key Design Principles to Craft a Cohesive Brand Strategy
As we conclude this series on the fundamental design principles, it's time to interlace the threads of color theory, the voices of typography, and the strategic layout of composition into a seamless vision that forms your comprehensive brand strategy.


  
  
    
    
    
  
  
    
    
    
  
  
    
    
    
  
  
    
    
    
For over a decade, I’ve helped other people build. Nonprofits, founder-led companies, online businesses—I’ve scaled strategy, clarified voice, ghostwritten for leaders, and set up backend systems that still hold up. But through all of it, I stayed small. Quiet. Professional. Hidden.
After the fire, that wasn’t an option anymore. I didn’t want to disappear behind someone else’s clarity. I didn’t want to edit myself to stay safe. I didn’t want to keep showing up with only half of who I am. So I started building publicly—for the first time. And I started designing a business that works for me, too.