I built a life that works. This is where I show you how.

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For over a decade, I’ve helped other people build. Nonprofits, founder-led companies, online businesses—I’ve scaled strategy, clarified voice, ghostwritten for leaders, and set up backend systems that still hold up. But through all of it, I stayed small. Quiet. Professional. Hidden.

After the fire, that wasn’t an option anymore. I didn’t want to disappear behind someone else’s clarity. I didn’t want to edit myself to stay safe. I didn’t want to keep showing up with only half of who I am. So I started building publicly—for the first time. And I started designing a business that works for me, too.

Six Months in the Mess

After my best friend died, I didn’t know what to do with myself. But I knew I couldn’t keep doing what I had been doing.

I wasn’t lost exactly. I was very clear that I wanted to move forward. But forward, for the first time in a long time, didn’t look like scaling, performing, or pushing. Everything inside me had rearranged.

I had already built a business. I had already built systems. I had already survived things I don’t say out loud in professional spaces. What I hadn’t done—what I’d been too exhausted, too smart, and too strategic to risk—was show up publicly as myself.

But in the silence that followed her death, I made a quiet promise: I would stop hiding.I would stop performing other people’s power.I would stop waiting for a moment when it would feel safe to be seen.

Losing Her Changed Everything

She saved my life when I was sick. I couldn’t save hers.

And just like that, everything changed. Not just emotionally, but structurally. That kind of grief doesn’t just break your heart—it breaks your life open. It forces you to reconfigure everything around the absence.

Why I Left the U.S. — And What I’m Building Now

I didn’t leave the United States for adventure.

I left because I was scared. Because I was tired. Because I was trying to survive.

What I’ve built since then is more than a new life abroad—it’s a softer, safer way to live. And now I’m helping others do the same.

Embracing My Squiggly Path: The Strengths of a Non-Traditional Career Journey

My career path has never been a straight line, and that's exactly its power. From the hustle of a hospitality takeout window to the strategic boardrooms of tech startups, each turn has taught me the resilience and adaptability that only a non-traditional path can teach.

This journey hasn't just shaped my professional life; it's forged who I am, armed with an eclectic toolkit of skills and experiences that I bring to every challenge and opportunity.

Britney Achin 4/13/24 Britney Achin 4/13/24

Crafting Your Brand's Visual Identity: A Intro to Logos, Color Palettes, and Brand Guidelines

Whether you're just starting out or refining an existing brand, understanding the intricacies of logos, color palettes, and brand guidelines is crucial. Here's how you can develop these key elements to ensure your brand not only stands out but resonates deeply with your audience.

Britney Achin 3/22/24 Britney Achin 3/22/24

Exploring Basic Design Principles Part 4: Integrating Key Design Principles to Craft a Cohesive Brand Strategy

As we conclude this series on the fundamental design principles, it's time to interlace the threads of color theory, the voices of typography, and the strategic layout of composition into a seamless vision that forms your comprehensive brand strategy.

Britney Achin 3/15/24 Britney Achin 3/15/24

Exploring Basic Principles of Design Part 3: Orchestrating Visual Harmony with Composition

Now we focus on the art of composition—the strategic orchestration of visual elements to create a compelling visual narrative. Composition in design is akin to conducting an orchestra; each element, whether a line, shape, or color, must be meticulously placed and balanced to create a harmonious and impactful visual symphony.

Britney Achin 3/8/24 Britney Achin 3/8/24

Exploring Basic Principles of Design Part 2: Unlocking the Power of Typography in Brand Design

In the realm of brand design, our exploration moves from the subtle dynamics of color theory to the expressive world of typography. Typography isn't just about selecting fonts; it's about discovering and harnessing the voice that articulates your brand's essence with clarity and charisma.

Britney Achin 2/22/24 Britney Achin 2/22/24

Mastering Evergreen Content: Timeless Strategies to Propel Your Brand

Evergreen content, like a wise old tree in a swiftly changing seasonal forest, remains steadfast and valuable, continuing to attract and engage audiences long after its initial publication. How can we ensure that our content not only survives but thrives over time? Let’s explore the enduring strategies that make evergreen content an indispensable asset for any brand looking to make a lasting impact.